LOBLAW COMPANIES LTD.
NO NAME - SIMPLE CHECK
A title about No Name Activations
In 2019, No Name teamed up with John St. to launch its biggest campaign in decades, keeping things simple and to the point—just like its products. With the new Simple Check line, the brand highlighted over 500 products made without artificial flavors, synthetic colors, or MSG. Staying true to the brand’s minimalist identity, the multi-faceted campaign extended across through digital, out-of-home, and experiential activations. All featured No Name’s signature yellow-and-black packaging and straightforward messaging
No Name Office Pop-Up at Loblaws HQ
No Name’s signature simplicity was brought to life at Loblaw’s head office. In collaboration with John St., the brand’s commercial was recreated by transforming an office space into a fully immersive No Name experience. Employees could step into the world of No Name, take photos in a branded photo booth, and win prizes similar to those featured in the Dorm Truck activation. To build further excitement for the brand, they were encouraged to share their photos online, generating buzz ahead of the larger campaign rollout.
Responsibilities for this activation included coordinating with John St. to ensure the pop-up accurately reflected No Name’s branding and campaign messaging. This involved managing third-party vendors for set design and photobooth installation, overseeing logistics for giveaway distribution, and ensuring a seamless execution at Loblaw’s head office. Additionally, brand engagement was a key focus—employees were encouraged to interact with the space, take photos, and share their experiences online. On-site responsibilities also included managing the event flow, troubleshooting any setup or operational issues, and documenting the activation through photos and videos for post-event reporting.
No Name
Dorm Truck at Western University
The brand took its signature no-frills approach on the road with the Mobile Dorm Truck, a pop-up experience designed to connect with students during Frosh Week at Western University. The truck was stocked with dorm room essentials—sheets, lamps, reusable food containers, beer-pong kits, and more—all wrapped in No Name’s unmistakable yellow-and-black branding. Students could explore the space, grab free giveaways, and snap photos to share on social media; generating organic buzz and extending the campaign’s reach beyond campus.
Responsibilities included overseeing the planning and on-site execution to ensure a smooth and engaging experience for students. This involved hiring and training brand ambassadors to effectively communicate No Name’s messaging, while managing logistical elements such as coordinating travel and accomodation for the team at Western University. On-site, the team ensured the activation footprint ran efficiently, managing brand ambassadors, overseeing giveaway inventory, and maintaining an interactive atmosphere for students. Additionally, the team encouraged social media participation to amplify awareness, captured photos and videos for content and gathered consumer feedback to measure the impact of the activation and for post-event reporting.
Deliverables
Activation Concept & DesignBrand Ambassador Recruitment, Training and ManagementTravel & Accommodation CoordinationEvent Logistics CoordinationOn-site ManagementPhotobooth and Prize ManagementTracking and Reporting (Inventory, Engagement, Feedback)Visual Content CreationPost-activation Reporting